WebDec 20, 2024 · Chik shampoo with its different variants continues to be CavinKare’s flagship brand and accounted for sales of Rs 300 crore in the company’s current turnover of Rs 1450 crore. Ranganathan’s business that began with four employees at Kanni Koil in Puducherry where he rented a place for Rs 300 per month, and invested Rs 3,500 in … WebWithin a couple of years, Chik overtook Velvette and became the top shampoo brand in South India. The success of Chik motivated Ranganathan to diversify into other fields like dairy, personal and professional care, food, snacks and beverages with brand names like Chik, Nyle, Karthika and Cavin, all marketed under CavinKare, the new name of his ...

Long-lasting gloss of the Chik story - BusinessLine on Campus

WebLow-priced, sachet packaging that made the shampoo affordable was a marketing revolution. The Chik shampoo story is said to be a popular case study in management schools across the world today. India’s first shampoo to be launched in sachet form was thought up in Puducherry by CK Ranganathan, one of the sons of an agriculturist and … WebCATEGORIES. Personal Care; Professional Care; Dairy; Foods & Snacks; Beverages; BRANDS. CHIK; Nyle; Meera; Karthika; Indica; Spinz; Fairever; Raaga – Raaga Professional is a fast growing professional care brand that offers range of products catering to most of the services offered by salons. Be it the Hair Care range (Pro Botanix), which … flare up asthma

203 Catchy Shampoo Slogans and Taglines - Soocial

WebOct 13, 2024 · To seal or unseal it means putting pressure on the string effectively dramatizing strong hair. Pantene: Escalator. Unusual Pantene shampoo advertisement was placed between two escalators in Shanghai, China. Pantene – Stops split ends. This campaign took advantage of the lamppost shape to express the physical aspect of split … WebThe company was founded in 1983 by C. K. Ranganathan and initially named as Chik India and then renamed to Beauty Cosmetics in 1990 and again renamed as CavinKare Pvt Ltd in 1998. [1] and was subsequently rechristened as CavinKare Pvt. Ltd. in 1998. [2] [3] Ranganathan split with his family after a feud with his elder brothers, leaving home ... WebAug 26, 2015 · 3. CavinKare Products 8/26/2015 3. 4. Identification of Consumer Needs • First identification in the early’s 1980: – Need for superior quality shampoo with affordable price. – Clinic plus and shampoo targeting urban area – Introduce chik sampoo in 1983 – Targeted consumers having lower income 1000-1500 per month – In 1984 ... can strawberries grow indoors